An Admin's Take on Salesforce.com Spring '14 [Review]
The word on the street is ‘salesforce1!’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. What I...
View ArticleEnabling Sales: Change the Point of View
One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using Salesforce.com (SFDC)?” Pulling reports?...
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4 Types of Metrics Every Sales & Marketing Team Should Use
With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. When we work with...
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Sales and Marketing Processes: Who REALLY has the control?
Today, many company’s sales and marketing teams say they’re aligned. But, when asked to compare existing processes to inefficiencies and how those current processes come to be, they exhibit confusion...
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The Fight for the CRM Admin: The “Floater”
“In which department should my CRM (Customer Relationship Management) administrator reside?” Not an uncommon question; not a straightforward answer. As a past CRM administrator, analyst, and manager, I...
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